Welcome to Sobi

Dear Team,

Very welcome to Sobi MENAT 2025 Get together annual meeting in Ras Al Khaimah, UAE.

I am proud of our remarkable success in 2024, surpassing our 1 billion SEK target, thanks to your dedication and hard work across the MENAT region.

This meeting celebrates our achievements and sets the stage for an even more successful 2025. Building on 2024’s momentum, we will continue to push boundaries, exceed expectations, and reach new milestones. The journey ahead will require collaboration, innovation, and commitment as we strategize for another successful year.

The theme for this meeting is Unleashing Innovation: Together, we will explore the potential that arises from collaboration. By engaging in interactive discussions and brainstorming sessions, we aim to inspire creativity and drive positive change. It encompasses our collective efforts to continually reinvent and enhance our internal processes from finance and AI to sales/marketing and launch excellence, to our culture, our external networks, and partnerships.

Let’s harness our collective ideas to navigate challenges and shape a brighter, more innovative future.

Thank you for your invaluable contributions. Together, we will continue to grow and achieve even greater success.

One Team, One Goal to unleash innovation in 2025.


Regards
Ahmad Abu-Dahab
Vice President, MENAT

Welcome to the Sobi

Hotel Information

  • Mövenpick Resort Al Marjan Island

  • Information about the hotel

  • Al Marjan Island

  • Al Marjan Is Blvd - Jazeerat Al Marjan - Ras Al Khaimah

Event Information

  • Program Highlights

    • TIME DAY 1 - Monday 13 Jan 2025
      12:00-13:00 Welcome Lunch at the Market restaurant
      13:00-17:00 Opening sessions - Jais ballroom
      17:00-17:30 Award cermanony - Jais Ballroom
      19:00-22:30 Gala Dinner - The Garden
      TIME DAY 2 - Tuesday 14 Jan 2025
      09:00-10:00 People Engagement Session
      10:30 - 10:45 Depart from Movinpick resort
      12:00-16:00 Team Building Activity at Bear Grylls Explorers Camp @Jabal Jais
      17:00-18:30 Group Dinner @ 1484 by Puro
      DAY 3 - Wednesday 15 Jan 2025 Breakout Sessions
      TIME GCC TIME Turkey TIME LENA/ ALGERIA LENA/IRAQ
      10:00-13:00 Alprolix/Elocta
      Venue: Jais 1       		Vonjo
      Venue: Sall 1      		 9:00-13:00 General Session
      Venue: Jais 2      		 10:00-13:00 Elocta Launch progress
      Venue: Sall 2      		 Alprolix
      Venue: Neo 10th Floor
      13:00-14:00 Lunch Break 13:00-14:00 Lunch Break 13:00-14:00 Lunch Break
      14:00-17:00 C3G
      Venue: Sall 1      		 PNH
      Venue: Jais 1      		 14:00-17:00 General session
      Venue: Jais 2      		 14:00 -17:00 Elocta Launch progress
      Venue: Sall 2      		 Kineret Launch Readiness
      Venue: Neo 10th Floor
      DAY 4 - Thursday 16 Jan 2025- Breakout Sessions
      TIME GCC TIME Turkey TIME LENA/ ALGERIA LENA/IRAQ
      10:00-13:00 SC & IM
      Venue: Sall 1      		 Doptelet
      Venue: Jais 1      		 09:00-14:00 Hemophilia
      Venue: Jais 2       		Rheumatology
      Venue: Sall 2      		 New Launches 10:00-13:00 Algeria Ambition 2029
      Venue: Neo 10th Floor       		New Launches
      Venue: Boons
      13:00-14:00 Lunch Break 13:00-14:00 Lunch Break 13:00-14:00 Lunch Break
      14:00-17:00 Altuviiio
      Venue: Sall 1      		 Zynlonta
      Venue: Jais 1      		 14:00 -17:00 Algeria Ambition 2029
      Venue: Neo 10th Floor      		 New Launches
      Venue: Boons

  • Dress Code:

    • • All Sessions: Smart Casual • Gala Dinner: Dress to impress (Formal attire) • Team Building Activity: Comfortable casual attire

  • Transportation

    • Arrival Upon arriving at Dubai International Airport, please take airport taxi to the hotel. The approximate travel time is 45 to 60 minutes.
    • Departure Please contact the hotel concierge team at least 24 hours prior to your departure time to arrange transportation to the airport.

  • The hotel check-in time is from 15:00 hrs.

    • Early check-in from 10:00 hrs is subject to availability upon arrival / check in at the hotel.

  • The hotel check-out time is 12:00 noon.

    • Late check-out is always subject to room availability on the date of check-out date.

  • January 2025 - Ras Al Khaimah

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